Consumer Behaviour - NIKE Essay Example | Topics and Well Written Essays - 750 words - 1

Consumer Behaviour - NIKE - Essay ExampleAlso, in the year 2008, the company presented the Air Jordan XX3 which was identified to be a high-performance basketball shoes created with the environment in mind (Kapferer, 2012). Some of the Nike Companies newest shoes strike Lunarlite and Flywire foams to lessen weight. In addition, Nike Company is well recognized and popular in young adult and hip joint hop philosophy for their delivering of city fashion clothing (Kumar, 2009).However, The Company being well recognized for its performance, the oppugn is What constitutes the capability of the Company to capture its targeted consumers? There is a bundle of proportions presented by the Nike Company for their targeted consumer consideration. Some of this attribute are discussed in the following paragraphs in detail.First, is the logo swoosh which is the companys signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visu alize Nike. Regardless to a check of excellence, the flowing nature of the logo has played a vital affair to the marketing of the brand. The role of visual rhetoric is to influence the companys targeted consumers visually. The logo represents competition, athleticism, and victory. With a single brush stroke, viewing audience of the logo anticipate that this what it means (Hawkins, 2013). Also, the logo looks like a check mark which, for instance, in American philosophy, has become illustrative of a job well done or success. Nike prides in making landed estate of the art athletic items from running shoes to football and using a logo that rhetorically flesh out success. The logo visually ties into the early gods of sports, elaborating its achievement as a successful, recognizable, and uncomplicated trademark.Second, attribute is the slogan erect Do It which is the tag-line allied with the Nike logo. Together, the tag-line and the logo feature the